The U B P is a Unique Bragworthy Proposition

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Uber has a very high tolerance, which may be a reason to hate the company.
There is a need for a unique bragworthy proposition (UBP) when introducing a new product.
A UBP can help move the entire humanity from state A to state B, which is more efficient and reduces local entropy.
Many startups do not consider the importance of a UBP.
Delta four refers to a significant improvement or change in a product or service.
Buying shirts online versus offline may not be considered a delta four improvement if it doesn't address challenges such as odd sizes.

My guest is Indian entrepreneur and venture capitalist Kunal Shah who calls on his decades of entrepreneurial experience to discuss what he’s learned about what motivates people, and how observing trends hiding in plain sight has made him a runaway success in business.

We also discuss the many cultural differences between India and the West, what he learned growing up in the family business and how he applies it today, observing reality, why he dropped out of an MBA program, strategies for decision-making, and so much more.

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