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Silvano Lieger on a nationwide ballot initiative to end factory farming
How I Learned to Love Shrimp
Switzerland's Conservative Bias and Abolitionist Strategy
Surveys in Switzerland showed a high agreement to get rid of factory farming years before a vote, but Swiss people have a strong status quo bias rooted in historical fear of losing wealth. Switzerland is a conservative country with a conservative majority in parliament. To counter this, the abolitionist campaign separated brands, created distinct branding around Swiss values, and communicated the initiative gently to garner support.
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