7 Powers with Hamilton Helmer
Acquired
00:00
Disruptive Technology vs Counter-Positioning
Counter-positioning and disruptive technology are distinct concepts with no direct implication on each other. For instance, a product like In-N-Out Burger can be counter-positioned against McDonald's without involving disruptive technology. On the other hand, a disruptive technology may not necessarily be counter-positioned. The mapping between power and value is direct, indicating that disruptive technology does not inherently equate to value creation, as a disruptive innovation can still result in a subpar business model.
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