AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
34sec snip
Timeless Marketing Principles with Jason Ing, Gusto CMO
The Marketing Architects
Choose Wisely: High Stakes in Enterprise Sales
Enterprise sales cycles require more time and resources compared to SMB sales due to extensive processes like RFPs and stakeholder alignment. Once a vendor is selected, companies are less likely to switch due to significant switching costs, reinforcing the importance of initial investment in solutions critical to business success.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode