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A Novel Legal Strategy for Mass Shooting Victims’ Families
The Daily
Not all weapons equal in the eyes of the consumer
Despite all weapons serving the same purpose and having the same killing potential, the appeal of a particular weapon to a consumer can be significant. In a case where a shooter was influenced by a small company from Georgia, he extensively researched and saved money from his low-wage job to purchase a high-end weapon from that company. This highlights how the perception and branding of a weapon can drive an individual to make specific purchasing decisions, regardless of the practical functionality of the different available options.
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