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YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No | Business

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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The Path to Sustainable Business Growth

Advertising costs and infrastructure expenses increase as a business scales up. To sustain growth, businesses must leverage a viral compounding force where customers in new markets refer more customers, leading to revenue growth but declining profits, until reaching a break-even point. Many businesses fail by prioritizing revenue growth to showcase their success rather than focusing on building a quality product for long-term success. Taking the time to perfect the product without rushing can lead to sustainable growth without heavy reliance on marketing.

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