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5 Lessons from MrBeast for Marketers
Marketing Against The Grain
How Do I Lead Into Trends?
Karen: aligning what you're doing with culture is everything and will increase your relevancy, increase your engagement. Most people and most brands don't do that because inherently, most people and brands are about themselves, right? They're self involved. To be about culture, you need to be about a community. You need to beAbout the society in which you're participating. That's where everybody is fundamentally falling short here. And so like, just two things in that, which is, how do I lead into trends?"
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