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We Got 100M Views In 12 Months, Here’s What We Learned

My First Million

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Creating Up Market Content for Higher Value

The speaker highlights the temptation to create down market videos that garner high view counts and positive comments, ultimately providing a service but with lower value per viewer. They emphasize the preference for creating up market content, which may have lower view counts but offers higher value per viewer and attracts the right audience. This approach aims to create a magnet with the content, attracting the right people and creating a more valuable audience.

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