Invest in Talent, Outpace the Competition

Companies can successfully recruit skilled technicians by creating a supportive work environment and offering competitive wages. Even in saturated markets, like HVAC in Nashville, there are always talented individuals available for recruitment. Businesses that focus on attracting talent by paying 10-20% above industry standards can reduce turnover, as demonstrated by successful entrepreneurs in high-turnover industries, such as car dealerships. This strategy emphasizes the importance of valuing employees to foster loyalty and stability within the workforce.