AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith
Marketing Against The Grain
Search Diversification and User Experience in the Search Landscape
Google's dominance in search might continue due to the entrenched user perception of search and information retrieval. While search engines provide the best user experience for most questions, other platforms like Instagram, YouTube, and TikTok excel in visual content and short videos. Users will gravitate towards platforms that offer a better user experience based on their intent. To disrupt Google, a new search engine that provides a superior user experience would be required, which is challenging. The search landscape is evolving towards diversification with platforms like YouTube, TikTok, Instagram, chat services, and language models expanding beyond traditional search engines.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode