2min snip

The Creative Relay cover image

EP10 Steve Rogers talks to James McGrath

The Creative Relay

NOTE

Collaborative Clarity Over Theatrical Reveals

In the realm of decision-making, data and understanding of human behavior have never been more accessible, yet the emphasis lies on the decision-making process itself. Collaboration with clients is essential, as both parties recognize the necessity of each other's expertise. Traditional presentation styles that emphasize dramatic reveals can lead to discomfort and judgment among participants. Open discussions about thought processes and leaving proposals 'up' fosters a more inclusive environment and prevents judgmental attitudes. The goal should be to engage in a cooperative journey towards clarity rather than adhering to a performative approach. Ultimately, while decisions must be made, the journey towards those decisions should prioritize collaborative dialogue and shared insights.

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