Evaluate Before You Elevate

Assessing a potential business relationship requires a strategic approach that includes evaluating the plan's viability, market understanding, and alignment on financial matters. The ESM model—encompassing Energy, Strategy, and Money—serves as a crucial framework in making informed decisions. It's essential to look beyond initial enthusiasm and ensure that all aspects, including long-term fit and financial alignment, are scrutinized to avoid future misalignments or disappointments.