The Importance of Pain in Sales

The speaker looks for four indicators when picking markets: pain, purchasing power, easy to target, and growing./nPain can be anything that frustrates people about their lives./nThe degree of pain will be proportional to the price that can be charged./nWhen articulating the pain and solution, prospects should be drawn to the speaker's solution./nA prospect must have a painful problem that the speaker can solve and charge money for./nGood writing aims for the reader's understanding, while good persuasion aims for the prospect's feeling of being understood.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.