The Marketing Genius Behind Nike: Greg Hoffman
The Diary Of A CEO with Steven Bartlett
**Nike had a different major sporting event focus every two years **
Nike is one of those companies in culture and in society that is more than a brand, that more than a shoe company. Just a graphic design in turn, graphicdesign in turn to chief marketing officer to vice pres dent of global brand innovation over almost 30 years. It's like, wow, you show up to this place and it's like your two passions on full display.
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