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The Balance Between Quantifiable and Unquantifiable Strategies in Animal Advocacy
The concentration on effectiveness in animal advocacy can sometimes hinder a broader range of advocacy and tactics. While it is important to measure impact and evaluate if something is working, relying too heavily on numbers and analytics can overlook the more nuanced aspects of behavior change. There is no one-size-fits-all solution in advocacy, as the effectiveness of strategies depends on the individual. One-to-one advocacy moments, such as conversations with family and friends, can have a significant impact that may be underestimated.