How to optimize your LinkedIn profile (based on the episode)

Make your profile discoverable and focused on skills

• Emphasize skills (both AI/technical and soft skills like communication, leadership, creativity) because LinkedIn is shifting toward skill‑based matching.
• Use clear, job‑relevant keywords but also describe aspirations (e.g., “use marketing to help healthcare”) since LinkedIn’s AI job search surfaces roles by intent, not just keywords.

Write a strong bio & headline (use AI tools)

• Treat your headline and about/bio as concise signals of your value; LinkedIn’s AI can help write and summarize your bio so it’s clear and compelling.
• Use the AI resume/cover letter tools to translate your profile into targeted application materials.

Highlight fit and measurable impact

• Focus on showing skills and accomplishments that demonstrate fit for roles you want; AI job match favors higher‑fit signals and increases application success.
• Include measurable outcomes (metrics, scope) so recruiter AI and hiring assistants can better assess fit.

Show learning and AI fluency

• List relevant courses and certifications (LinkedIn Learning shows many AI courses); demonstrate continuous reskilling to reflect rapidly changing skill needs.
• If you’ve used AI tools or have AI‑adjacent experience, list those explicitly (prompt engineering, AI coaching, tool usage).

Engage and build trusted identity

• Post thoughtful content and engage in comments — LinkedIn values community and conversation and CEO/executive posts get strong traction.
• Verify your profile (LinkedIn offers free verifications) to increase trust and reduce false‑positive filtering.

Make it easy for recruiters and sellers to assess you

• Complete job history, up‑to‑date roles, clear skills and curated recommendations to help hiring assistants and account intelligence tools summarize you faster.
• Use rich media (projects, presentations) and public URLs so AI tools can extract more context about your work.

Practical quick checklist

• Headline: concise value + target role.
• About: 3–5 short paragraphs summarizing skills, impact, and aspiration (use AI to draft).
• Experience: outcomes + numbers.
• Skills: prioritize top 10 relevant skills.
• Learning: list recent courses/certifications.
• Activity: post/engage weekly.
• Verify: complete verification steps.