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Building a Business by Blending Products and Services with Zoe Linda

Staying Solo

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*Establish clarity in processes and expectations/deliverable *

Having clear boundaries is essential when working with day rates, as they appeal to clients seeking simplicity compared to ongoing retainers. It is crucial to establish and communicate these boundaries upfront, including alignment on values, rebooking policies, and expectations regarding client behavior. Effective communication can be achieved through various tools such as lead generation strategies and pre-day questionnaires. Providing a comprehensive overview of important details on a single page can help clients understand the start and end times, what will and will not be conveyed, and the specific deliverables, considering that the day rate is time-based.

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