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Born Again Bootstrappers — An Interview with the co-founders of Wistia

INDIE AUDIO

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Ownership Elevates Accountability

A shift in mindset occurs post-transaction when businesses transition from utilizing external venture capital to focusing on profitability. This change emphasizes that responsibility now lies solely with the company, fostering a culture of accountability. Employees begin to scrutinize financial decisions, actively questioning expenditures and seeking opportunities for improvement. The newfound emphasis on gross margin reflects a collective understanding that financial health is critical, illustrating a transformation in the organization's relationship with money and a commitment to sustainable practices.

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