Nathan Barry Archive cover image

043: Ryan Sneddon - Lessons On Writing Local Newsletters

Nathan Barry Archive

NOTE

Efficiency in Subscriber Acquisition

Acquiring the first 100 subscribers through Facebook ads was relatively easy and cost-effective, with most subscribers obtained for 50 to 80 cents each. The retention rate from this initial group was remarkably high, with seven out of the first 64 subscribers opening every single email sent. To maintain efficiency, the cost per subscriber is kept as close to $1 as possible, and ads are refreshed when the cost per subscriber starts to rise significantly.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner