These days the Walt Disney Company is mostly a theme parks company. About 70 percent of its operating income comes from its parks and other experiences like Disney Cruises. But the parks do something else: they help the company attach itself to our emotions, memories, and identities. How can Disney continue to strengthen this relationship in an era where data - not whimsy, fantasy, or even original IP - shapes so much of how we experience the world?

• This episode hosted by Rebecca Alter (@ralter)
• From Vulture and the Vox Media Podcast Network

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