In the office, where michae storped visits time square, which is his favourite part of new york. London's a bit messier than most, cause you've gone for tourists. Copenhagen would obviously be the little mermaid and Brussels would be the square. Glasgow, that would have to be red square, wouldn't it? And outside the gum department store, an whatever it is. I think there's a real estate fortune to be made by people who know how to generate gravitational pull out of nowhere.
Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
- The marketing of Saint Paul and religious leaders.
- Humor as a vehicle for effective messaging.
- The advantages and drawbacks of remote work.
- “Category” vs. “brand” advertising.
- And MUCH more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com