**How Tim Urban approaches his voice and structures his writing sessions **

Tim Urban approaches his writing by using himself as a compass, aiming to be authentic and true to himself. He brings the enthusiasm and excitement he feels when discussing a topic with friends to his writing. Urban also outlines his ideas before starting to write, but finds that the outlining phase limits his creativity. Instead, he starts writing and allows his storytelling instincts to take over, resulting in a flow state where he can tap into more poetic and subjective aspects of his writing. As he writes, he may realize that changes need to be made to his outline based on the creative ideas that emerge. Urban maintains a balance between delivering important ideas and keeping the writing entertaining. Additionally, he believes that plotting involves strategically withholding information and continually asking questions to keep the story engaging.