• The four stages of a habit are cue, craving, response, and reward.
  • Cues trigger habits, such as seeing a plate of cookies and craving the taste.
  • The favorable meaning assigned to the cue leads to a dopamine spike and motivates the response.
  • The reward reinforces the habit, providing a positive emotional signal.
  • Not all behavior is rewarding, so habits require a positive association.
  • Variable rewards, like those in slot machines, can accelerate and intensify behavior.
  • A 50/50 reward schedule tends to be the most effective in reinforcing habits.
  • Variable rewards can lead to frequent repetition of a behavior.
  • Variable reward schedules can be found in everyday actions, like pressing a remote control's power button.

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