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Building products that delight customers | Adam Nash (Daffy, Wealthfront, LinkedIn, eBay, Apple)
In Depth
Opinionated Product Design and Niche Targeting
LinkedIn's success can be attributed to its opinionated product design that catered specifically to professionals, understanding their daily work problems and aiming to solve them effectively. Unlike trying to cater to everyone, LinkedIn focused on a niche target customer, believing that people have different identities and valuable slices of life to build independent platforms around. This approach led to the platform navigating problems faced by the broader web and social media by not diluting its focus. Designing for a particular problem, rather than a generic audience, helps in understanding the future by delving deeper into who the users are and what they need.
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