Older Consumers: An Untapped Resource

The programming language COBOL exemplifies the value of older professionals, as it remains integral to sectors like government and banking, despite the dwindling number of its proficient programmers. This highlights a broader trend where older consumers possess significant untapped potential, often overlooked in product development. The narrative surrounding aging needs to shift from viewing older individuals as solely passive recipients to recognizing them as active, capable participants with valuable assets and experiences. Moreover, the lack of financial tools designed for older consumers to engage in philanthropy further indicates a gap in the market. By developing products that empower older generations to manage their wealth and contribute to charitable causes, businesses can better cater to this demographic's needs and values.

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