Iterative Content Development Process

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Starting in the 'Wild West,' the team began with a weekly newsletter, then expanded to a daily edition and combined them based on feedback and gut feelings. They focused on curating content with an original take rather than original journalism, emphasizing the importance of audience feedback in refining their content format.

Boye Fajinmi, co-founder of The Future Party, a community-based media brand with a daily newsletter reaching 200K subscribers, joins Erik Torenberg to share insights on transitioning from community events to a comprehensive media company, the power of specialized newsletters, and the necessity of diversifying revenue streams. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

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SPONSORS: BEEHIIV

Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

LINKS:

The Future Party: https://futureparty.com

Linkedin: https://www.linkedin.com/in/boye-fajinmi/

Instagram: https://www.instagram.com/boye/?hl=en

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

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X / TWITTER:

@eriktorenberg (Erik)

@thefutureparty (Boye)

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TIMESTAMPS:

(00:00) Intro

(00:29) Evolution and strategy of The Future Party

(04:35) Navigating the newsletter ecosystem

(08:44) Niche targeting

(10:27) Future aspirations and media diversification

(12:06) Power of events in media growth

(14:47) Sponsors: Beehiiv and Metaview

(16:54) Exploring different mediums

(19:57) Role of events and activations

(24:11) Monetization strategies and subscriber engagement

(27:16) Importance of value creation

(29:10) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.