49sec snip

MLOps.community  cover image

What Business Stakeholders Want to See from the ML Teams // Peter Guagenti // #222

MLOps.community

NOTE

Selling to Multiple Decision Makers in Enterprise Software

In marketing enterprise software to developers, it's crucial to understand that these tools are typically bought by multiple decision-makers within an organization. Selling complex technical products involves appealing to a group of individuals with different roles who make the decision collectively. The key is to identify a champion within the organization who truly desires the product to solve a specific problem, rather than focusing on a single customer. This approach was a significant breakthrough early in the speaker's career, and they emphasize this strategy for anyone entering the enterprise software marketing field.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode