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S2 E3: The Easy Way to Make $500,000 A Year / Sniff Collab / Grove Collaborative Decimation
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Understanding the Importance of Ads, Education, and Conversion Rates in CPG Marketing
Unicorns in CPG are the brands that are profitable and understand customer acquisition. Ads aren't the problem, it's either bad ads or lack of consumer education. Understanding numbers and audience conversion rates is key. Use UTM parameters to compare bounce rates and conversion rates across different channels. Different audiences may have different behaviors. Pinterest has higher AOV than Facebook. Focus on website if under $2 million a year.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode