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Scott Galloway on the end of the brand era, monetising rage and how to create wealth
Uncensored CMO
Evolution of Branding and Marketing
The traditional tactic for branding involved creating a mediocre product and associating it with powerful brand imagery and emotions to drive sales and shareholder value. With the advent of Google and the proliferation of communication channels, this old tactic became less effective. The power of branding has decreased, and product quality has emerged as a critical factor for success. Today, companies are focusing more on product innovation, supply chain efficiency, and creating valuable content rather than heavy advertising to drive growth and shareholder value.
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