AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The AI Election + Bitcoin’s Wall Street Debut + TikTok’s Doodad Era
Hard Fork
TikTok's Attempt at Mobile E-commerce in the US
58sec Snip
00:00
Summary
Transcript
Episode notes
TikTok's move to enter mobile e-commerce in the US is supported by the success of similar platforms in China, where live mobile shopping is popular. Despite past failures of other companies attempting to introduce mobile shopping in the US, TikTok's strategy may be successful given Americans' historical interest in platforms like QVC. While traditional e-commerce on Instagram failed, influencer marketing and product promotion by big entrepreneurs have been successful, indicating a potential opportunity for TikTok in the US market.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode