If you're not hiring fast and losing money, it means you either haven't figured it out or don't believe in your idea. You need to grow faster. Hiring the right people is crucial. If they're selling more than they cost, hire them because it's an opportunity. If you have other products, hire engineers to build them. Building a big company requires a large workforce. The analogy is to build a money-making machine. You would get as much money as possible and invest it in the machine.

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