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7 Ways To Measure Business Value | Ep 702
The Game w/ Alex Hormozi
Revenue Evaluation and Legitimacy
Businesses can exaggerate their revenue by selling unenforceable contracts based on future income streams. It is crucial to assess actual money collected, contract reliability, and the nature of the business agreements to determine revenue legitimacy. Companies with secured contracts, assets, or a net negative churn model like Salesforce exemplify legitimate revenue growth. Lifetime revenue claims should also be scrutinized, focusing on the total money received rather than total revenue. Many companies are not truthful about their revenue, so scrutiny is essential to differentiate legitimate claims from misleading information.
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