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(#198) #1 Psychologist: Toolkit to Accomplish Your Hardest Goals

The Knowledge Project with Shane Parrish

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NOT don’t work- Affirmative Statements Strengthen Neural Connections

Myth-busting by emphasizing what is not true can backfire as people often forget the negation and instead strengthen the neural connection between the terms. Research suggests focusing on affirmative statements to reinforce correct beliefs. By advocating for actions that lead to positive outcomes, like using a water filter for safer water, the brain forms stronger connections between related concepts for better results.

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