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How I Built an $8M Business with 0 Employees | Justin Welsh (Solopreneur)
Behind the Craft
Specificity Over Generality Wins
Successful content creation and brand building hinge on addressing specific problems for targeted audiences rather than delivering generic solutions. The distinction lies in how an approach is framed; effective pitches focus on unique challenges and tailored strategies rather than broad statements of capability. This specificity not only enhances relevance but also makes it easier for potential clients or employers to see the value being offered, creating a stronger case for engagement or collaboration. The emphasis should be on problem-solving for particular industries or needs, which resonates more deeply than general claims of expertise.
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