Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers
Newsletter Operator
Variety and Formula for Effective Affiliate Email Campaigns
Variety in email senders and subjects can prevent email blindness and improve engagement. Data shows that emails from individuals, shorter subject lines, and using the AIDA formula (Attention, Interest, Desire, Action) tend to be more effective in affiliate email campaigns. Short teaser emails with a brief content followed by a call-to-action have shown significant success in recent years.
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