The Importance of Productivity in Marketing

The challenge in marketing a product for thinking lies in the creation of output, which is the epiphany or idea, and the transition from the thinking phase to production tools. Using thinking tools helps in achieving the epiphany, while the sketchbook or thinking space serves as a place for loose, messy, and open-ended thoughts, leading to the aha moment. The transition to production tools is necessary to execute the idea for consumption. Externalizing the thinking process is helpful, even though it may appear as additional work. The transition from messy to finished work in a digital form is a goal to achieve a smoother workflow.