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SPI 823: Top Landing Page Dos and Don’ts with Martin Cris
The Smart Passive Income Online Business and Blogging Podcast
Clarity Overload: Simplify Your Message
To effectively engage visitors, it's crucial to keep the message focused and clear, avoiding any confusion or overwhelm. When creating a landing page, particularly for a newsletter, ensure that the sole call to action directs users to sign up for the email list. Highlight the value of the newsletter prominently so potential subscribers recognize what they will gain. Additionally, incorporating social proof can enhance credibility and encourage sign-ups, reinforcing the perceived value of the newsletter.
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