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My First Million cover image

Someone Paying Our Producer $100K for Advice? - Here's the Story

My First Million

NOTE

Embrace New Markets for Innovative Solutions

Identifying untapped markets is crucial for innovation, especially in educational sectors where categories are still emerging. The process of selling to schools has evolved as they become more cautious and organized in their decision-making, often requiring proposals and competitive evaluations rather than quick agreements. Entrepreneurs must be persistent and adaptable, seeking out opportunities in areas where conventional options are limited. An example includes creating supportive environments for neurodiverse students, addressing specific needs through unique services that are not yet widely recognized in the marketplace.

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