Promoting consensus through non-political campaigns

Instead of advocating specific political agendas, promoting consensus issues, such as providing medical care to people in poor countries, through non-political campaigns like Live Aid, Band-Aid, or Make Poverty History allowed for broad-based support. These campaigns utilized marketing strategies, like wearing wristbands or attending events, to engage people and raise awareness about global issues. The approach of bypassing traditional political routes and involving corporations in these initiatives led to an interesting phenomenon where people were more willing to engage with churches that aligned with these popular causes.