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Hidden Brain cover image

You 2.0: How To See Yourself Clearly

Hidden Brain

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List of Plusses and Minus

In studies, people are asked to write down why they feel the way they do about something. A control group of randomly assigned participants told us how they felt without first giving reasons. And the question was, which group made wiser decisions or knew best how they felt? We've often found that those who give detailed reasons mislead themselves.

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