1min snip

Spotify: A Product Story cover image

03: This party is going to end

Spotify: A Product Story

NOTE

Is Cappt Usage Driving You Away?

It was built to be maximmly frustrating, and then we had the time cap at the same time. It validated our hypothesis that cappt usage would drive ers away, not draw them in. No matter what kind of cap you use, time limits number of tracts or location. And it would also cap how much you could invest in sportify,. therefore how likely you were to convince yourself till thay ter become a paying user. So yes, we made it maximumly frustrating so they left tit was just right hypothesis, different outcome.

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