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#365: The Power of Your Brand Story—Why It Matters and How to Get It Right

High-Income Business Writing Podcast

NOTE

Your products are not your brand

Differentiate between story and storytelling; the former is the narrative itself, while the latter is how that narrative is conveyed. Your brand story is not simply a marketing tool or a visual representation, such as a logo or social media presence, which merely adorns the brand. The essence of your brand story precedes marketing efforts, serving as the foundation from which marketing strategies arise. Additionally, the brand story should not be confused with sales pitches, as it represents a more subtle, relational approach to connecting with an audience. Crucially, your products, services, or written works do not define your brand story; they are subject to change over time. Focusing solely on these offerings can be misleading, as they can evolve, thus obstructing the true essence of your brand which remains constant amidst these changes.

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