The Impact Fetish (with Andy Crouch)
Good Faith
00:00
Maximize Impact by Manipulating Force and Time
Effective communication hinges on the principle of maximizing force while minimizing the time taken for that force to have an impact. This involves choosing powerful, emotionally resonant words and delivering them swiftly to capture attention and convey messages succinctly. It draws an analogy to physical impact, where societies, much like structures in earthquakes, are built to absorb and manage impacts, indicating a strategic approach to communication is essential for making a lasting impression.
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