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Chase Hughes David Snyder Psychological Tricks for Analyzing, Understanding and Influencing Behavior Part 2

Unlimited Influence

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Perceive to Influence: Identity over Script

Understanding human influence involves examining identity, intelligence, and influence techniques encapsulated in the I3 model. The essence of persuasion is not merely about what to say or following a script, but rather about who one needs to be to effectively influence others. This requires a deep understanding of both one's own identity and the persona the other person wishes to project. By aligning one's behavior, tone, and demeanor with this understanding, congruence occurs, making messages more powerful and authentic. In contrast, attempting to persuade by addressing only the surface masks people wear often leads to misalignments, revealing that genuine influence stems from a holistic engagement with identity rather than scripted words.

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