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006: Nat Eliason on What It Actually Takes To Be a Creator

The HeyCreator Show

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Balancing Broad Appeal and Long-term Engagement

The speaker reflects on the dichotomy between articles with mass appeal that go viral but are forgettable, and those with lesser short-term success but resonate in the long term. They express the struggle of narrowing focus to be recommendable versus staying broad to maintain interest. The key to success in the internet space is to avoid getting bored and quitting, necessitating the pursuit of what keeps one motivated. Despite exploring various niches like SEO, men's sexual health, and crypto, the speaker now writes philosophical essays, driven by personal interest. They highlight that maintaining a deeper connection with a smaller audience is more valuable than amassing a large following through replaceable content tactics, such as leveraging algorithms on platforms like Twitter.

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