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#002 Andrew Wilkinson: Investing vs. Operating, De-risking Leverage, and The Best Part About Business

Smart Friends

NOTE

Customized Executive Compensation and Risk-Reward Structure

The company mainly focuses on CEO compensation but also considers executive compensation based on business size and type. Policies are set for agency businesses regarding the variable part of an executive's compensation. There are no strict rules, as every CEO has a unique compensation structure. Compensation is tied to risk-reward, with higher risks leading to the potential for greater rewards. Equity is offered based on an individual's willingness to invest, avoiding free equity to maintain alignment of interests.

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