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Frame Breaking Businesses: From Pomegranate Juice to VPNs
My First Million
The Success of an Ugly but Profitable Website
A company that owns websites with unimpressive designs and user experience, such as directoryofschools.com, has managed to generate a significant revenue of around 600 million dollars. Despite the simple layout and lack of visual appeal, the company ranks high on Google search results for keywords like 'Ohio insurance' and 'Ohio auto insurance'. By selling user information to insurance providers, they capitalize on their top spot in search engine rankings. This publicly traded company's success highlights how functionality and strategy can outweigh aesthetics in the digital marketplace, as demonstrated by their enormous revenue despite the unattractive appearance of their websites.
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