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134 | Robert Sapolsky on Why We Behave the Way We Do
Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas
Tide Detergent Experiment: The Power of Subterranean Neurobiological Forces
Decision-making is heavily influenced by subconscious neurobiological processes instead of conscious deliberation. People's choices can be swayed by subliminal cues, such as mentioning the ocean before asking them to pick their favorite detergent. Despite not realizing the influence, individuals tend to attribute their choices to logical reasons, masking the underlying subconscious factors affecting their decisions.
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