#775 A Business Idea That Might Actually Work
Tropical MBA: Entrepreneurship & Founder Lifestyle
Desire Unleashed: The Art of Limited Offerings
The apparel industry struggles with consumers losing interest due to frequent, drastic sales shortly after product launches, eroding perceived value. To counter this, adopting a strategy of limited runs and exclusive releases can create urgency and elevate desirability. The example of brands like Supreme demonstrates how scarcity paired with high price points can invoke a stronger emotional response, compelling consumers to purchase immediately. Unlike traditional seasonal sales that diminish value, focusing on exclusivity and timely marketing, such as flash sales or limited edition collaborations, can heighten interest and demand. This strategy hinges on prompting consumers to ask, 'Why should I buy this now?' driving them towards making faster purchasing decisions based on perceived value and urgency.
