The Art of Discerning Sound Marketing and Sales Advice
Positioning with April Dunford
**The Importance of Understanding Different Markets in Marketing **
Marketers often give advice based on the success of big established companies like Apple and Google, but the truth is, as a startup, you can't execute on the same strategies they do. Different factors like revenue, sales cycle, target market, and industry (such as tech) play a significant role in determining the appropriate marketing approach. So be cautious when taking advice that doesn't align with your specific circumstances.
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